Google is considering adding an ad-blocker feature to its own Google Chrome web browser. According to a report in the Wall Street Journal, Google may introduce a feature to turn off ads on both mobile and desktop versions of the Google Chrome browser. With this, if the user wishes, he can stop the advertisement of those websites while visiting them.
Many people do not like the advertisements that are seen in various newspapers or informational sites. In this case, using the ad blocker feature, you can visit different sites by avoiding advertisements. Users can turn this option on or off if they wish.
However, Google will not block all ads. In the case of ad blocking, Google may block 'harmful' ads identified by an organization called the Coalition of Better Ad Industry Group. Harmful ads are those that are bad for the website visitor experience. These ads usually become fullscreen all of a sudden, or play the video automatically, or the ad floats in front of the eyes before the website loads, and so on. There are also many sites that take you to another site when you click anywhere on the page. This is also a kind of advertising manipulation.
There are already various ad blocker plugins or extensions on the market that are run by third party companies. These extensions can also block Google AdSense ads. But Google's own ad blocker feature will not block ads that comply with Google's policy, thus reducing the detrimental effect of Google's own advertising business. However, there is controversy over how Google will implement this feature.
According to the report, one way is if there is only one low quality / harmful ad on a site, then Google will block the display of all ads on that site. In that case, website owners will be more aware of the quality of advertising.
The second is another approach. That is, Google can only block controversial ads in question. Although we don't know exactly which way Google will go or how the ads will be identified.
The news of adding ad blockers to the hugely popular Chrome browser is quite surprising. Because, Google's main business is advertising on the Internet. Numerous publishers make money by displaying ads on their own sites through the Google AdSense program, a portion of which Google itself receives. From this they earn huge amount of profit. And now Google itself is going to bring features like Adblock in their browsing app!
But, maybe Google is giving ad blocker in Chrome because if there is a built-in ad blocker, then Google will be able to show some ads, from which the company will be able to earn money. Any other third party ad blocker also blocks Google ads! So this web giant can make such a decision for their own good.
Google has a positive attitude towards working against harmful ads and pop-up ads. Therefore, something good can be expected from such a decision of the organization.
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